Digital media has been evolving at a breakneck pace ever since it first appeared on the scene in the late 1990s. And in recent years, the pace of change has only accelerated, as new technologies and platforms have emerged and established themselves in the marketplace.
This has had a major impact on the way we consume media, with consumers now more ably than ever to access the content they want, when they want it, and on the platform of their choice. And this trend looks set to continue, as online media continues to evolve faster than ever before. So what’s driving this change? In large part, it’s being driven by advances in technology. Newer and faster broadband connections are enabling smoother streaming of video content, for example, while newer generation smartphones and tablets are making it easier than ever to access media on the go. At the same time, social media platforms like Facebook and Twitter are playing an increasingly important role in how we discover and consume news and other information. And then there are the so-called “over-the-top” (OTT) services like Netflix and Amazon Prime Video, which are redefining how we watch television.
All of these factors are coming together to create a changed media landscape that is evolving faster.